In the old days, companies relied on word of mouth, local foot traffic, or traditional advertising to promote their product or service. However, in today's technological world, there are so many other wonderful options to promote your balloon decor business. One of the best ways is by building a website to display your service. Not only will this provide an excellent place to showcase your talents, but it can really set a company apart from the competition. In particular, business clients are expecting to review your work on a website, regardless of where they find the business (which was probably Google, are you investing in Local SEO?). Hence, a website is among the most crucial of all business assets for building credibility, sharing information, and standing out in the marketplace. The following guide discusses some essential features every balloon decor business website should include and examples of the 7 best balloon artist websites . Website Features Every Balloon Business Should Utilize Easy Online Ordering Make it easy for customers to order columns, arches, and bouquets right from your site. This means they can place orders when it's convenient for them, which could increase your revenue. Instagram Feed There's no doubt your company is already using Instagram to showcase your balloon skills, so use this tool to provide your audience with fresh, real-time content. Not only is it a great way to improve your online presence, but it's much easier to do it this way than it is to edit your site each time you post. Modern Design Ensuring that your website design is modern will help your site look professional and clean. It will also help appeal to a broader range of clients, assist with optimization, and achieve higher levels of conversions and engagement. Easy to Browse Photo Galleries Photo galleries are a great way to showcase your balloon decor projects and provide potential customers with a feel for the quality of your work. It's vital that your website's photo galleries are responsive and easy for mobile and desktop viewers to browse. Pages for Each Type of Decor Creating a page for each type of decor project will give you the ability to showcase the options your potential customers have if they hire your company. It will also help your website show up in the search engines for more keywords that people are searching for. Pages for Each Type of Event Let customers interested in balloon decor learn more about the events you specialize in and give them a preview of your past experiences. This can be for weddings, birthdays, and other events. Each event page can feature its own photo gallery to showcase your relevant experience with that type of event. A Clear Target Audience Understanding your target audiences and their needs is crucial for the success of your online marketing efforts. Consider your ideal client, include information to catch their attention, and book your services. Obvious Call to Action Buttons Having obvious call-to-action buttons on your website makes it easier for users to contact your business or book your services. On-Site SEO On-site search engine optimization is the process of optimizing your website and its content for Google and other search engines. Each decor or event page allows you to reach your target audience, and on-site SEO ensures Google understands the value you're delivering to them. Some Examples of Strong Balloon Decor Business Websites Balloonyz The official Balloonyz website has event pages to target each specific audience that's possibly searching for balloon decor. Miyah 7 Event Decor This event and balloon decor business website features a modern design that looks great on all devices. It's also a perfect example of having a page for each balloon decor type, such as arches, columns, and walls. Pretty Funny Balloons Pretty Funny Balloons' website has prominent call-to-action buttons that make it easy for viewers to schedule an event. There is a clear path the website viewer takes if they're interested in the services offered. Bella's Balloon Decor An Instagram feed is shown at the top of the homepage, allowing viewers to see the latest images uploaded by the company. Balloon Designers This modern balloon decor, business focused website has easy-to-browse photo galleries that function well and load fast on mobile devices. Let's Plan a Party! The perfect example of decor pages and making sure they're all optimized to reach your target audience. Let's Plan A Party! features a description, photo gallery, testimonials, and call-to-action on each decor page. Boston Balloon Art  Another excellent example of modern design and event pages. Boston Balloon Art has an easy-to-navigate website with clear calls to action and the right amount of imagery to showcase the quality of its work. If you’re looking to build or improve your decor or balloon twisting business website check out BalloonSuite . If you’re a manufacturer or distributor of product or service to the balloon decor industry, look up the folks at AssetLab.